On Saturday 18th of November, 2023 the Lagos Food Bank Initiative in partnership with Sony Music Group reach out to vulnerable women living in Makoko Community, Lagos with immediate food, nutrition and relief materials through its Temporary Food Assistance Program (TEFAP)in commemoration of it annual giving campaign themed ‘Season of Giving’.
The Season of Giving campaign focuses on addressing food insecurity, homelessness and education around the world as part of the company’s ongoing philanthropic commitment to forge partnerships and support communities that need it most, inside and outside the music industry. In their respective communities, each artist and/or songwriter will volunteer with partner organizations in each region where SMG has a presence, impacting more than 3.3 million people.
Among the 2023 campaign’s beneficiaries are the U.K.’s New Horizon Youth Centre, Germany’s Vision for Children, the Lagos Food Bank, Los Angeles’ Alexandria House, Miami’s Overtown Youth Center, Rise Against Hunger in the Philippines and the Santa Shoebox Project in South Africa.
ABOUT THE COMMUNITY
Makoko is an informal settlement across the 3rd Mainland Bridge located on the coast of mainland Lagos. A third of the community is built on stilts along the lagoon and the rest is on the land. The waterfront part of the community is largely harbored by the Egun people who migrated from Badagry and Republic of Benin and whose main occupation is fishing.
ABOUT OUR PARTNER:
Sony Music Group is an American multinational music company owned and operated by Sony Corporation of America. They’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. SMG has nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. With work in more than 60 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators as they’re committed to artistic integrity, transparency, and entrepreneurship.
The purpose of this outreach is to address the issue of food insecurity in vulnerable communities by providing vulnerable women with nutritious staple and personal care items capable of sustaining them for a period of 2 to 4 weeks.
- To address food insecurity affecting vulnerable families in Makoko community.
- To improve the health of the older population through proper feeding and to encourage healthy diet.
- To reduce the effects of hunger by providing nutritious food and relief materials to vulnerable households to promote healthy living.
Date: 18th November, 2023.
Beneficiaries: Vulnerable women living in Makoko community, Lagos.